It used to be so easy! Advertising, marketing, sales
Take out an ad, send out a flyer, leave behind a brochure
Talk over lunch with Martinis
Attend a tradeshow...
Now, whoah
The world of Print, "Off-line," it's called
The world of the Web, "On-line," it's called
All the traditional stuff still applies
But the new, whew!
A website, once a simple thing, now complicated
eMail, email marketing,
Promotionals, Specials, Banner Ads, Text links
Text link campaigns, in-bound links, outbound links
A community of enthusiasts, believers, fans
Who rave, who review you favorably, of course
Then, the name of your site, what is it?
The meta tags, the default tags
The same language showing up in the running text, the prose, the copy
But not too dense, no, just right, whatever that is
Then you do an podcast transmission, audio only, and my goodness, how about we discuss This on our corporate chat site, log-in, of course-- just us
Then, we can do a video podcast, cool, now we're getting somewhere
And you set up a special email blast for Mother's Day
Announcing specials on flowers, jewelry, chocolate, underwear, and who knows what else
Supported by the after-Mother's Day Success Newsletter
Highlighting Mother's Day triumphantly, pointing the way toward the next big thing
All documented by stats
Analytics
Data
Irrefutably documenting how many people came
How they behaved, which pages they viewed
Which links they clicked on, text or image
Building their "Profile" making comprehensible
Which and How Many were ultimately converted from Hits
Into sales
Remember... before you jump to the viral
Before you IM this, or audio or videocast the gig
Before you RSS it, or Digg it, or StumbleUpon it, or Technorati it, or Facebook it,(whateva)
Do understand, subject to any breach in security
This is where any ROI
Is to be found
If at all
Yeah, we do this
